Services Offered at Magnetic Digital Marketing Services
Magnetic Method of Marketing for Construction
Optimizing Local SEO
I strategically implement powerful Local SEO enhancements to rapidly elevate your online presence. By focusing on high-impact actions, I ensure your business stands out locally, connecting you with the right audience and driving more local traffic to your site.
Increase Digital Visibility
I consistently implement strategies to increase your digital visibility and attract a steady stream of high-quality leads. The mix of Paid Ads, Organic SEO, and Social Engagement will keep your brand top-of-mind and establish a dominant presence in your local market.
High-Quality Lead Generation
My focused approach to driving consistent, high-quality leads minimizes wasted ad spend and maximizes return on investment by attracting leads who are already searching for your services. Whether it's through paid ads, organic traffic, or optimized landing pages, my lead generation strategy is designed to fill your pipeline with valuable prospects.
Benefits to Working
with Magnetic Digital Marketing Services
More Qualified Leads
- Be easier to find online brings in traffic from people actively looking for your services, making them more likely to convert into clients.
Increased Brand Awareness
- Gain a stronger local presence, so when people think of construction services, your brand is top-of-mind.
Improved Credibility and Trust
- A professional, visable online presence with positive reviews and consistent information builds trust with potential clients, making them more likely to choose your business over competitors.
Highter Ranking in Local Searches
- Appear in Google's Local Pack, map listings, and organic search results, reaching a broader audience nearby.
Competitive Advantage
- Compete with larger firms by attracting a specific, local audience.
Increased Traffic to Website and Social Media
- More visitors and increased customer activity, allowing you to showcase work, testimonials, and expertise in a way that engages prospective clients.
Better Client Engagement and Relationships
- Easier for clients to connect with your business, whether by leaving a review, asking a question, or sharing a post, creating ongoing engagement.
Greater Return on Advertising Investment
- Reduced wasteful spending on ineffective marketing, leading to higher returns on advertising budgets.
Enhanced Insight into Customer Needs
- Better data on customer behavior and interests, allowing for refined and personalized marketing efforts.
Steady Growth Over Time
- Builds momentum so that your business enjoys sustained growth as it reaches more of its ideal clients.
Experience all of the benefits with increased online visibility that attracts your ideal customers, turning clicks into loyal clients. You will enjoy the peace of mind that comes with the steady stream of high-quality leads flowing into your sales pipeline, give you the consistency needed for predictable growth.
The Optimization of your digital assets means more efficient marketing, reducing wasted ad spend, and maximizing your Return on Investment (ROI)
Ultimately, my approach frees you to focus on what you do best - running your business - while your marketing works seamlessly in the background, driving results that help you exceed your goals.
Check out the Service Tiers and Pricing that are available to begin reaping the benefits the Magnetic Method of Marketing Construction Playbook to Success delivers.
Get started today! Click the button below and book a call with me.
If your not sure where to start, visit the Contact Us page (orange button below) and request your FREE AUDIT that identifies where you should begin your journey to success!
Learn more about the Service Tiers & Pricing...
Magnetic Method of Marketing for Construction
A Customized, Strategic Marketing Plan
Identify & Analyze:
The process begins with a competitive analysis (FREE AUDIT) to identify the challenges, threats, stengths, and opportunities from a digital marketing point-of-view to ensure the custom-tailored strategies will achieve the desired outcome, in the quickest,simplest, and most revenue generating way possible. It's important to start where it will matter most.
Strategic Targeting:
Who is your target audience? Where do they spend their time digitally? In order to know where to "target" we need to know who we are targeting and where they are. Where is your audience spending their time? Facebook, LinkedIn, Instagram? After we determine who and where they are, they are strategicallly targeted.
Attract & Engage:
Attract and engage the target audience through the creation and distribution of relevant and valuable content to grow your online presence and put you "top-of-mind" as THE authority.
Educate, Present, and Benefit:
Educate, present, and benefit your new prospects through content they can put to use, knowledge they can put into action with measurable benefits that they can rely on. This will increase their level of confidence, helping to earn their trust and propel them to buy, benefiting both client and you.
Appreciate and Nurture to Retain & Remain:
Show appreciation to you new client for their business and for placing their trust in you. Continue to nurture through posts, email, blogs, updates, and quick notes, etc. These actions retain their interest as well as help you to remain "top-of-mind." In the digital marketing world there are still benefits in classic forms of marketing that should not be overlooked - word-of-mouth - which is still a super-good source of extra traffic and opportunity to be seen by future customers!
Strategic Considerations
PAID ADS:
Paid Ads takes a person from prospect to client from interest to purchase. There isn't a one-size-fits-all answer for which paid advertising platform is best. It depends on the type of business, services, and the locations you provide those services; and, it depends on where your target audience spends the majority of their time while using their digital device.
Rarely should a business use only one platform even if subsequently the only benefits is increased visibility. The most popular platforms are Google Ads, Facebooks Ads, and Microsoft Ads. There are business registry sites that also offer the option of advertising; such as, Yelp, Angie's, Houzz, Thumbtack, Reddit,and Nextdoor - just to name a few.
Google Advertising can get you ranking in the top 3 of search results with strategic use of your top keywords. Advertising with Paid Ads is an effective method of driving more high-quality leads to your website that are likely to convert into sales - automatically and immediately!
WEBSITE:
Do you know if your website is converting visitors? Do you know why they arent' converting? Do you have a booking page? A landing page? Are you maximizing your SEO? Are all your keywords and phrases used properly throughout your web content so that your getting the best ranking in SERPs? Is your website easily readable and user-friendly?
Considering 63% of consumers primarily find and use your business website to engage with you, emphasizes the importance of being clear and concise with your brand and how it is presented through your website.
SOCIAL MEDIA:
Audiences aren't always found in the most popular or well-known platforms. For instance, if looking for more commerical constuction jobs, LinkedIn's B2B (business to business) audience has double the buying power of the other web audiences. It's a great source of advertising that can be well worth the cost to increase your market reach.
81% of adults have atleast one social media profile, and the average user spends atleast two hours on social media sites daily. Why wouldn't you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterst, Instagram, LinkedIn and more, today!
SEO:
Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers' online experiences start - with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
BRAND:
It doesn't matter how big or small your business is or the industry it's in, or where it is located, every business needs a strong, effective, and cohesive brand strategy to covey your quality, credibility, value, skills and experience. When it comes to marketing your services, the stronger your brand hold, the bigger the advantage against competitors will be.
TRAINING:
Does your company have an in-house marketing team, but still feel they haven't mastered digital marketing enough to reap the rewards? I offer online and one-to-one training services as an alternative option in order to provide you with a solution that meets your needs and helps you achieve your marketing goals internally. This option is less expensive than having your marketing done for you with a monthly, reoccurring expense. To increase convenience, there are payment options as well. You can make a one-time payment or pay per session.
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